In How-To, Marketing, Social Media

In our previous article here we learnt how to create a Facebook Page. Now let’s start step 2, customising your Facebook Page.

This article introduces the following:

  • Your page layout.
  • Customise featured photos.
  • Insights to find best post times.
  • Getting your page verified.
  • Custom Tabs and Facebook Apps.

 

Changing your page layout

You may have seen that other pages have different sidebar links on their pages and also a different layout of the buttons.

So changing this is really easy. First, click on Settings, then go to Edit Page, on this page you have a few options. One is choosing a Templated layout, the other a custom page where you choose which buttons you have. Using a template is definitely simplest and will give you a good starting point. So go ahead and click on Edit next to your current template.

Next, you will be shown a list of Page Templates and you can click the View Details to find out more about how they change the look of your page. This will show you the different buttons on the page and also menu structure. For example, Home, Posts, Reviews, Videos, PHotos, About, Likes and Groups.

Of course, if you are an advanced user, the Tabs section is where you can customise the layout of your sidebar links. Here you can turn on and off different sidebar links and more as required.

Customise featured photos

Scroll down your page news feed, one of the first few posts will be photos.

These photos, believe it or not, can be altered to show what you would like first. If you click on the down arrow in the top right corner you’ll see an option to display “Featured Content” after you select this you can then click “Change featured photos”.

This is where you can customise which photos your visitors see first. Just select the photos for the locations you like best. Facebook will do the rest. Don’t forget to click Save.

Insights to find best post times

Insights are great, they are where all your stats for you posts, visitors and page live. You can really put your facebook page to use with this information. This is a tool marketing people dream of, and it’s available to you for free. So that’s great, but how do we really establish value out of our insights?

Let’s start with something really simple but really useful for most Pages. Let’s find out what time is the best or worst time to post on Facebook. When your users are active.

On the top of your page, you will see an Insights tab, Click on this to bring up your Page’s insights. So there is a lot of information here but let’s click on Posts and have a look at this page. This page shows Days and Times when people were engaged in your page.

It is here you can see when you get the most engagement and start to time your posts accordingly.

This is great for working out the best time to schedule posts. Insights are great and there is plenty to go through we will cover more in our other articles.

Get your page verified

This is one of the easiest yet unknown things you can do to a page. You may need to do this from your business as they will call your phone to verify.

Go to Settings, General, Click Page Verification. Click verify this page and get started.

All you need now is a publicly listed phone number, which they will call straight away to verify, so be ready. You’ll also need country and language.

If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a grey verification badge.

Click “call me now” and write down the verification number and click continue. Now your page will have a grey verification button.

If you’re really special you can get a blue badge, but that’s for the Beyonce’s of this world probably not us.

Some Pages and profiles have been verified by Facebook to let people know that they’re authentic:
If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges.
If you see a grey badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organisation. Learn more about how to verify a Page.

Note: It’s not possible to purchase either type of verified badge.

Adding Facebook Page Apps

Facebook Page Apps are an advanced topic that we will briefly touch on today. First, these are fully customisable parts of your page.

You can add different Apps to your page via two ways. The first is to go into settings, select Partner Apps and Services, Add Service. This gives you a list of about 10 apps you can add to your page, such as booking apps, and ordering apps.

The other way to get Apps on your page is either through the software you use, the best way to get a list of these is to google “Facebook Page Apps”. These are a list of Apps that can be integrated into your site. MailChimp works great and you can add a newsletter sign up form directly on your Facebook Page.

To set up MailChimp integration log into MailChimp.com, click on your username and then click Account. Then click on the header Integrations. Now you will see a list of sites you can integrate your MailChimp account with. Just log in with your Facebook profile and change the settings to what you would like and you will now see it on your Facebook Page.

Finally, you can actually make a completely custom page, this is done through the Facebook developer login and you can use the development site from Facebook to add your website page as a frame on your Facebook Page. The exact details are beyond the scope of this article but we promise to link our article about how to do it when we create it in the future.

I hope that this article has pointed out a few tips for you to really make your site have a more custom unique feel to it when users come to your Facebook Page.

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