Web Division https://www.webdivision.com.au Sat, 25 May 2019 06:58:52 +0000 en-AU hourly 1 https://wordpress.org/?v=5.2.4 All About Instagram and How To Use It https://www.webdivision.com.au/all-about-instagram-and-how-to-use-it/ Wed, 15 May 2019 09:59:25 +0000 https://www.webdivision.com.au/?p=2855 Instagram is a social network that hit 100 million monthly active users in 2013. Since then Instagram has grown to 700 million monthly active users and is growing rapidly every day according to statista.com. Instagram is a photo and video social network where users are presented with a gallery of images and videos that they […]

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Instagram is a social network that hit 100 million monthly active users in 2013. Since then Instagram has grown to 700 million monthly active users and is growing rapidly every day according to statista.com.

Instagram is a photo and video social network where users are presented with a gallery of images and videos that they can comment on and love via the love heart. Instagram can only post from a smartphone currently and when you post it display this post in your profile. Users can follow your profile and this is how they can see your updates in their feed.

Instagram is a visual platform

So it’s in everyone’s best interest to post the most visually appealing content. We see a huge following for food, fitness, celebrities and beauty. Remember though that your Instagram profile is public and anything you post can be seen by anyone on the internet.

You can upload photos directly from your smart phone with the Instagram app. When you open the app and login you will be presented with your feed, if you click the Plus in the middle down the bottom, this is where you can take a photo/video or upload one. Once you take the photo you can select a filter and then click next to put a caption and other options for your post. Instagram can also automatically share to facebook and twitter if you have set these up.

The other feature that is relatively new to Instagram is stories.

Stories are like a photo and video diary that you can use to update people with a short video or photo that disappear after 24 hours. To post a story click on the image of you in the top left corner. Now you can click the circle in the middle to take a photo or hold it for 6 seconds to create a video.

  • Once you have completed that you can swipe to change the filter.
  • Add text by clicking the image. Put stickers on the page with the stickers tab and even write on the image with the brushes.
  • A good way to create quotes is to click the brushes, then hold down on the background till it covers the whole screen with a colour, then type your quote in as text over the page.
  • Once you have created your post. Click next and then select your Story and Share.

So as you can see Instagram is extremely easy to use and is a really fun place to post beautiful pictures and videos. Let us know in the comments your favourite Instagram person to follow!

Regards,
Web Division Happiness Team

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How to use hashtags on social media such as Instagram https://www.webdivision.com.au/how-hashtags-work-on-social-media/ Mon, 28 Aug 2017 10:15:49 +0000 https://www.webdivision.com.au/?p=2861 Originally seen in IRC chat, hashtags have become a huge part of our online social media platforms such as Instagram. Let’s learn a bit more about them so you can put them to use within your marketing efforts. What we will cover in this post #Hashtag History. What #hashtags are for. How and when to […]

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Originally seen in IRC chat, hashtags have become a huge part of our online social media platforms such as Instagram. Let’s learn a bit more about them so you can put them to use within your marketing efforts.

What we will cover in this post

  • #Hashtag History.
  • What #hashtags are for.
  • How and when to use #hashtags.
  • When not to use #hashtags.

Hashtag History.

#wherearehashtagsfrom

The pound sign or hashtag as we call it now was adopted for use within IRC networks circa 1988 and it was used to label groups and topics. IRC was an online chat room where you could join various groups and chat with people from around your area or people with interests similar to yours. You could join groups such at #Mildura, #webdesign, and various others.

The Hashtag was adopted by Twitter in 2007 when a twitter developer started advocating for its use. They were not immediately useful to begin with but were used heavily during the San Diego 2007 Wildfires #wildfires #sandiegofire. Hashtags were forced on the internet by us as users, people on twitter just started using hashtags and eventually twitter had to adopt them.

Hashtags become an easy way to categorise topics of interest and more importantly current interest topics. In 2009 Twitter began hyper linking hashtags which meant they became a lot more useful and users could now click Hashtags and be presented with other posts with the same hashtags. Extremely popular hashtags now appear on Twitter’s “Trending Topics” area.

Hashtags have now become part of most popular social networks and continue to be the easiest way to classify and categorise posts and images online.

What hashtags are for.

#why

Hashtags are used on social media platforms to categorise content that would take far too long and a lot of technology to automatically categories. With so much growth on the internet grouping, similar subjects and ideas become very hard, the way around this was to have something that could be attached to any post, video, article and similar online information. This is why Hashtags came about, as a way to group topics by just adding a simple # and a word or group of words.
So as we implied a hashtag is a word or any group of words that have the # sign in front of them #example #forexample. On most online platforms such as Instagram and users can click these hashtags to find posts that are similar and related to this hashtag.

How and when to use #hashtags on Instagram.

#bestfit

Hashtags can be used on Twitter, Instagram, Facebook, LinkedIn, Flickr, Tumblr, and Others. Each social network handles them a little different so make sure you check how you should apply them to the network you are posting on.

It is important to use hashtags when speaking about a certain topic. This allows your post to be seen by anyone else who is searching for this hashtag and interested in the topic.

When posting images you should always use hashtags as there is no easy way for algorithms to detect what your image is about, having hashtags enables your image post to be discovered easily.

Some networks rely heavily on hashtags and it’s important you always use hashtags on these platforms, the main ones are Twitter and Instagram you must have hashtags on these platforms to be seen.

Hashtags do more than just enable users to find your post. They can also add context, humour and voice to your social posts. By using hashtags in a funny way #myweirdwaiter or even using them to give yourself a unique voice and show your personality #lovethecountry #liverural #hearmeout.

Not sure what hashtags to use? Use relevant hashtags by seeing what others are doing in your industry or business. It’s time to start getting involved in these platforms, go click through a few hashtags on Instagram and twitter and find other interesting hashtags that people are using with the current generic ones, then apply these to your posts.

When not to use #hashtags.

#getitright
  • If that is all you are putting in a post.
  • Twice in the same post, this will look spammy.
  • If it’s got nothing to do with your post.
  • If it’s too broad a topic
  • Too many times.

Don’ts:

“#scifi #gravity #movie #awesome #hashtagking”

“Social media is a great place to meet #friends, I have all my #friends on Facebook! #friends”

“Really great weather today! #politics”

“The grapes are beautiful and fresh from Mildura, #farm”

Do’s:

“Digital Elevate is a great place to learn about digital marketing. #socialmedia #digitalelevate #digital #marketing”

I hope you all enjoyed this post and we would love your feedback below.

Regards,
Patrick McMahon
Web Division Happiness Team

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Instagram profile and ads https://www.webdivision.com.au/instagram-profile-ads/ Mon, 28 Aug 2017 10:03:11 +0000 https://www.webdivision.com.au/?p=2858 Instagram is a social network that hit 100 million monthly active users in 2013. Since then Instagram has grown to 700 million monthly active users and is growing rapidly every day according to statista.com. Instagram was bought by Facebook for $1 billion so this social platform is something to be taken seriously, at least Facebook […]

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Instagram is a social network that hit 100 million monthly active users in 2013. Since then Instagram has grown to 700 million monthly active users and is growing rapidly every day according to statista.com. Instagram was bought by Facebook for $1 billion so this social platform is something to be taken seriously, at least Facebook thinks so.

Instagram is a photo and video social network where users are presented with a gallery of images and videos that they can comment on and love via the love heart. Instagram can only post from a smartphone currently and when you post it display this post in your profile. Users can follow your profile and this is how they can see your updates in their feed.

Instagram profile

Your Instagram profile can be edited both on the mobile platform or the web version, unlike posting which can only be done on mobile. To edit your profile on mobile click your profile image in the bottom right of the screen on the bottom menu. Then click Edit Profile. Here you can add a link, add a description and contact details about yourself or business.

A great resource here is Linktree https://linktr.ee/. With Linktree you can add more than one link to Instagram. Take a look today.

Instagram ads

Creating Instagram Ads is done via the Facebook Ad Manager. First, go to the Ad Manager like you would when creating a normal Facebook Ad, then create a campaign. Select your objective, if you not sure select Brand Awareness. Then Click next. The next page Select your audience and then under placement, click Edit Placement, It’s here that you can select Instagram. Please note that you must have your Facebook Page linked to an Instagram account for this to work. Now you just follow along as you would any other Facebook Ad. This will display your ad on Instagram.

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How to link Facebook with Instagram https://www.webdivision.com.au/link-facebook-instagram/ Mon, 28 Aug 2017 09:56:28 +0000 https://www.webdivision.com.au/?p=2852 Linking your Facebook with Instagram allows you to cross-post on both platforms and also to create Ads for Instagram see our post about Instagram Ads for more details on how to post Ads on Instagram. Linking your Facebook page with Instagram takes only a few steps. Let’s start by going to your Facebook Page. Then […]

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Linking your Facebook with Instagram allows you to cross-post on both platforms and also to create Ads for Instagram see our post about Instagram Ads for more details on how to post Ads on Instagram.

Linking your Facebook page with Instagram takes only a few steps.

Let’s start by going to your Facebook Page. Then click on Settings, Then click on Instagram in the menu. Next click Login and enter your username and password or select Sign up down the bottom to sign up for a new Instagram account.

Now click through the popup screen to set up your Instagram business account. This gives you insights and allows you to post ads. All you need to do now is enter your email, phone number and address.

After this is all set up you have successfully linked your Facebook with Instagram, on the same settings page you can update your details as needed.

Now it’s much easier to share your posts on both Instagram and Facebook.

Regards,
Web Division Happiness Team

Here are a few tips that cover posting on Facebook

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Facebook Insights https://www.webdivision.com.au/facebook-insights/ Mon, 28 Aug 2017 09:52:19 +0000 https://www.webdivision.com.au/?p=2848 As businesses, we are expect to have a social media presence and set up accounts on many networks, sometimes without knowing much about them. Well today we are going to learn how to put your Facebook Page to use and how to use insights from your social network to gain valuable information about your customers. […]

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As businesses, we are expect to have a social media presence and set up accounts on many networks, sometimes without knowing much about them. Well today we are going to learn how to put your Facebook Page to use and how to use insights from your social network to gain valuable information about your customers.

Today we are going to cover:

  • Insights and the overview page
  • Watching other business Pages
  • Reach
  • Actions on page

Insights and the overview page

This is where you want to start to get a good look at how your Page is doing. The overview defaults to the last 7 days and doesn’t include today’s data. You can change the period to 28 days by clicking on the “Last 7 Days” at the top of the page and selecting “Last 28 days”. This allows you to see the last month worth of data.

The following is shown on the overview page:

  • Actions on Page: The number of clicks on your Page’s contact info and call-to-action button
  • Page Views: The number of times your Page have been viewed
  • Page Previews: The number of times people hovered over your Page name or profile picture to see a preview of your Page content
  • Page Likes: How many people have liked your Page
  • Reach: The number of people who saw any of your Page posts, broken down by total, paid, and non-paid
  • Post Engagements: The number of times people have engaged with your posts through likes, comments and shares and more
  • Videos: Total number of times page’s videos have been viewed for more than 3 seconds, broken down by total, paid and non-paid
  • Page Followers: The number of new people who have followed your page broken down by paid and non-paid

The next section to look at is the Recent Posts. Here you will see information about “Your 5 Most Recent Posts” This enables you to see which posts have Reached the most people, check engagement and also Boost the Post if you think it did well. We suggest boosting popular posts to gain more traction.

Watching other business Pages

In the overview you can also see “Pages to Watch”, It’s here that you can Add Pages that you like or your competitor’s Pages to see how they are doing on their Pages. It’s important here to realise that Facebook sorts this list by Total Page Likes but Engagement is the better metric to use when comparing yourself to the competition.

Reach

Now let’s move onto one of the menu items in your insights page, the first on we will go through is Reach. This page shows how many people your posts were served to and how many likes, comments, and shares you received. At the top of this page you can change the date range and view past months and weeks. Changing this range will give you a view of how active your posts have been. It’s good to look for where spikes are and go look to see which posts caused this, that way you can continue to post similar engaging content.

Actions on page

The next Insight we will look at is Actions on Page. It’s here that you can see what people are doing when they come to your page and if they are click the action button. This will show you if your action button is working and if it’s not getting many clicks, maybe you could change this out for a different action.

To change your action button, go to your page and under your cover photo will be a button, hover over the pen in that button to customise what the action button does, it will show “Edit Button” by clicking this you can set your button to call a phone number, email you, or open the messenger window and many other options.

So now you understand insights a little better, have a look around and see what other great insights you can find about your page. There are many more stats in your Page and if you use insights please tell us below in the comments your favorite insight and why.

Regards,
Patrick McMahon
Web Division Happiness Team

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Creating Facebook Events https://www.webdivision.com.au/creating-facebook-events/ Mon, 28 Aug 2017 09:45:07 +0000 https://www.webdivision.com.au/?p=2843 Facebook is a great place to create events because you can invite all your friends and see exactly who will attend your event and it really helps with planning the perfect event. How to create an event Head over to your Facebook Page, Select events on the left-hand side menu and then click the “+ […]

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Facebook is a great place to create events because you can invite all your friends and see exactly who will attend your event and it really helps with planning the perfect event.

How to create an event

  • Head over to your Facebook Page, Select events on the left-hand side menu and then click the “+ Create Event” Blue button.
  • Head over to your Facebook Page, Select events on the left-hand side menu and then click the “+ Create Event” Blue button.

This opens a page where you can enter all the details about your event, Add a photo, Enter the Name, Location and Start and End times. You can also add details and Keywords. If your event requires tickets you can also add a ticket URL so people can go directly to your ticket vendor. Once you have complete your event, click Publish to create the new event.

This event is now published and can be seen by followers of your page or anyone you invite to the event. You can write posts in the event to update anyone who is coming to the event and also you can create polls.

Ask attendees a question via a poll

Polls are a great way to get feedback on different aspects of your event. To create a poll all you have to do is click Create Poll in the Write Something.. Section.

Events are great on Facebook and allow us an easy way to have people RSVP and to gage numbers that might attend. We use them for our Digital Elevate workshops if you are in Mildura you should pop in and join us Tuesday Mornings at 7.30AM, see digitalelevate.webdivision.com.au for details.

Regards,
Patrick McMahon
The Web Division Happiness Team

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Facebook Posting Tips https://www.webdivision.com.au/facebook-posting-tips/ Mon, 31 Jul 2017 09:48:36 +0000 https://www.webdiv.com.au/?p=1826 With over 300 million photo uploads per day. (Source: Gizmodo) There is definitely a lot of competition on social networks. So it’s important that your posts stand out and that they are engaging. This article looks at ways you can easily create beautiful posts, how to add users so you don’t have to do all […]

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With over 300 million photo uploads per day. (Source: Gizmodo) There is definitely a lot of competition on social networks. So it’s important that your posts stand out and that they are engaging. This article looks at ways you can easily create beautiful posts, how to add users so you don’t have to do all the hard work and also how you can schedule these posts.

How to DESIGN stylish posts

(without being a designer)

Put simply, if you haven’t used Canva or Visme then you really need to look at these tools today.

Using Canva

https://www.canva.com
This is a great templating tool and photo editor, the free version allows you to create simple posts selecting backgrounds, text and you can upload your branding. Canva is a freemium tool which means that you only pay for premium features.
This following picture/post took me about 5 mins and most of that was uploading our logo.

 

Using Visme

You can use Visme for creating great posts and infographics. Again this is another free tool with a freemium model.
Visme, https://www.visme.co/
This site has heaps of templates that you can just adapt to your own style. You may want to pay for a subscription on this one as it will add Visme branding on all free resources.

These tools are so fun and easy to use you will spend hours playing around with them. It’s a great way to design a few posts and then schedule these to post each week.

Using the Design Wizard

Design Wizard is a creative tool for designing graphics for your social media feed. Design Wizard does offer a free version and a premium version for a low $9.99 per month.

The free version offers thousands of professionally designed templates from $1 and access 15MB of file storage which is a great start for anyone wanting to start creating great posts, with the pro version you can get up to 60 templates for free. Design Wizard allows you to pick a free template, add your own font, upload pictures and resize your graphic, https://www.designwizard.com/‘.

How to schedule/create draft posts (to save you so much TIME)

  • Scheduling on Facebook pages is easy, simply head over to your page and find where it says to “write something…”.
  • Add all the details about your post, text, photos, URL’s, etc. Then, DON’T click Publish but click the little arrow to the right.
  • This will bring up a menu that allows you to “Schedule” a time for the post to be shared, “Backdate” the post if you need to post on a previous day or save your post as a draft, “Save Draft”.

  • So click Schedule, now you will see another window that allows you to select a date and time and select Schedule for the post to be scheduled.
  • For the ideal time to post head over to our article about Customising your new Facebook Page, and look for the insights section.

 

 

Adding users and page admins (so others can post & edit)

Our last piece of information today is how to add and remove users from your Page. Having users makes it easier to post more as you have more users that can share posts on your Facebook Page. There are 6 different page roles, which are explained in detail down below.

Page Role 1 – Admin:

Can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page and assign Page roles.

Page Role 2 – Editor:

Can send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page and edit Instagram account details from the Page.

Page Role 3 – Moderator:

Can send messages as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights and respond to Instagram comments from the Page.

Page Role 4 – Advertiser:

Can see which admin created a post or comment, create ads and view insights.

Page Role 5 – Analyst:

Can see which admin created a post or comment and view insights.

Page Role 6 – Live Contributor:

Can go live as the Page from a mobile device. They can’t: comment as the Page, create ads, access Publishing Tools or view insights.

How to add a user

  • Head over to your Page again, this time we need to click on Settings in the top right of the Page. Now select the menu Page Roles, It’s in this page you can Assign people their role on your page. Type their name in the box provided (they will need to have a Facebook profile already). Select which role best suits them and click add. Now they will see your Page in their list in the drop-down at the very top right.
  • Now select the menu Page Roles, It’s in this page you can Assign people their role on your page. Type their name in the box provided (they will need to have a Facebook profile already). Select which role best suits them and click add. Now they will see your Page in their list in the drop-down at the very top right.
  • Type their name in the box provided (they will need to have a Facebook profile already). Select which role best suits them and click add.
  • Now they will see your Page in their list in the drop-down at the very top right.

I hope you have found this helpful and we look forward to hearing from you in the comments.

Regards,
The Web Division Happiness Team

Next Article: How to link Facebook with Instagram

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Daniel’s Word Camp Event in Brisbane! https://www.webdivision.com.au/word-camp-brisbane-2017/ Thu, 27 Jul 2017 07:01:29 +0000 https://www.webdivision.com.au/?p=2589 Hi guys! Daniel here, Web Division’s Project Manager (Also hold the title of the Website King around the office as I am the go-to website expert & have created all sorts of websites for our clients) I am writing to inform you of my recent trip to Brisbane for the WordPress Conference, where 30 speakers who […]

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Hi guys! Daniel here, Web Division’s Project Manager (Also hold the title of the Website King around the office as I am the go-to website expert & have created all sorts of websites for our clients)

I am writing to inform you of my recent trip to Brisbane for the WordPress Conference, where 30 speakers who use WordPress, come together to tell other like minded developers about their experiences and to provide advice.

About the event

The event had 200 like-minded participants, mostly from the surrounding Brisbane region attend and gain insights into other leaders in the industry.

My experience

Everyone I met was friendly and open to tell you about their business, the good and the bad, which is great because we’re all there to learn and grow as professionals.

Everyone varied from beginners to veterans with 10-15+ years of experience in WordPress.

There were a lot of takeaways from the conference, not just from the speakers but the attendees themselves, the networking and friends you make at the WordCamp is just incredible.

The talks themselves ranged from SEO, Digital Marketing, Content, Website Development, Project Management and much much more.

Overall the conference was a great experience, I can’t wait for the next one.

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Customising your new Facebook Page https://www.webdivision.com.au/customising-your-new-facebook-page/ Wed, 19 Jul 2017 09:30:07 +0000 https://www.webdiv.com.au/?p=1816 In our previous article here we learnt how to create a Facebook Page. Now let’s start step 2, customising your Facebook Page. This article introduces the following: Your page layout. Customise featured photos. Insights to find best post times. Getting your page verified. Custom Tabs and Facebook Apps.   Changing your page layout You may […]

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In our previous article here we learnt how to create a Facebook Page. Now let’s start step 2, customising your Facebook Page.

This article introduces the following:

  • Your page layout.
  • Customise featured photos.
  • Insights to find best post times.
  • Getting your page verified.
  • Custom Tabs and Facebook Apps.

 

Changing your page layout

You may have seen that other pages have different sidebar links on their pages and also a different layout of the buttons.

So changing this is really easy. First, click on Settings, then go to Edit Page, on this page you have a few options. One is choosing a Templated layout, the other a custom page where you choose which buttons you have. Using a template is definitely simplest and will give you a good starting point. So go ahead and click on Edit next to your current template.

Next, you will be shown a list of Page Templates and you can click the View Details to find out more about how they change the look of your page. This will show you the different buttons on the page and also menu structure. For example, Home, Posts, Reviews, Videos, PHotos, About, Likes and Groups.

Of course, if you are an advanced user, the Tabs section is where you can customise the layout of your sidebar links. Here you can turn on and off different sidebar links and more as required.

Customise featured photos

Scroll down your page news feed, one of the first few posts will be photos.

These photos, believe it or not, can be altered to show what you would like first. If you click on the down arrow in the top right corner you’ll see an option to display “Featured Content” after you select this you can then click “Change featured photos”.

This is where you can customise which photos your visitors see first. Just select the photos for the locations you like best. Facebook will do the rest. Don’t forget to click Save.

Insights to find best post times

Insights are great, they are where all your stats for you posts, visitors and page live. You can really put your facebook page to use with this information. This is a tool marketing people dream of, and it’s available to you for free. So that’s great, but how do we really establish value out of our insights?

Let’s start with something really simple but really useful for most Pages. Let’s find out what time is the best or worst time to post on Facebook. When your users are active.

On the top of your page, you will see an Insights tab, Click on this to bring up your Page’s insights. So there is a lot of information here but let’s click on Posts and have a look at this page. This page shows Days and Times when people were engaged in your page.

It is here you can see when you get the most engagement and start to time your posts accordingly.

This is great for working out the best time to schedule posts. Insights are great and there is plenty to go through we will cover more in our other articles.

Get your page verified

This is one of the easiest yet unknown things you can do to a page. You may need to do this from your business as they will call your phone to verify.

Go to Settings, General, Click Page Verification. Click verify this page and get started.

All you need now is a publicly listed phone number, which they will call straight away to verify, so be ready. You’ll also need country and language.

If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a grey verification badge.

Click “call me now” and write down the verification number and click continue. Now your page will have a grey verification button.

If you’re really special you can get a blue badge, but that’s for the Beyonce’s of this world probably not us.

Some Pages and profiles have been verified by Facebook to let people know that they’re authentic:
If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges.
If you see a grey badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organisation. Learn more about how to verify a Page.

Note: It’s not possible to purchase either type of verified badge.

Adding Facebook Page Apps

Facebook Page Apps are an advanced topic that we will briefly touch on today. First, these are fully customisable parts of your page.

You can add different Apps to your page via two ways. The first is to go into settings, select Partner Apps and Services, Add Service. This gives you a list of about 10 apps you can add to your page, such as booking apps, and ordering apps.

The other way to get Apps on your page is either through the software you use, the best way to get a list of these is to google “Facebook Page Apps”. These are a list of Apps that can be integrated into your site. MailChimp works great and you can add a newsletter sign up form directly on your Facebook Page.

To set up MailChimp integration log into MailChimp.com, click on your username and then click Account. Then click on the header Integrations. Now you will see a list of sites you can integrate your MailChimp account with. Just log in with your Facebook profile and change the settings to what you would like and you will now see it on your Facebook Page.

Finally, you can actually make a completely custom page, this is done through the Facebook developer login and you can use the development site from Facebook to add your website page as a frame on your Facebook Page. The exact details are beyond the scope of this article but we promise to link our article about how to do it when we create it in the future.

I hope that this article has pointed out a few tips for you to really make your site have a more custom unique feel to it when users come to your Facebook Page.

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Creating a Facebook Page https://www.webdivision.com.au/creating-a-facebook-page/ Sun, 16 Jul 2017 01:15:00 +0000 https://www.webdiv.com.au/?p=1807 So many people want to start a Facebook Page but are unsure if they should or how to even get started. The following shows exactly how to create a Facebook Page and which type of page you should create. Facebook Pages are designed to represent your business online. A Page lets you engage with Facebookers […]

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So many people want to start a Facebook Page but are unsure if they should or how to even get started. The following shows exactly how to create a Facebook Page and which type of page you should create.

Facebook Pages are designed to represent your business online. A Page lets you engage with Facebookers and allows you to use tools to manage and track engagement, as well as advertise.

It’s important to get the right page setup from the get go to save you time but don’t let this hold you back from creating your Page, as it can be changed later by going into the “…” menu next to Share and selecting “Edit Page Info”.

How to create a Facebook Page

Log in to a normal Facebook profile or user, select the down arrow in the top right corner of the page (right next to the big “?”), then click “Create Page”.

Facebook has six types of Pages which also have sub categories.

Understanding Page Types

1. Local Business or Place:

This is for businesses that have a physical location. There is a huge amount of sub categories in this section and if you can’t find one in any of the others it is most likely here. Make note that you will need a location and phone number for this type of Page.

2. Company, Organization, or Institution:

This is a good Page type for businesses that don’t regularly have people visit their business or you have multiple sites. Although, you can add the check in feature after you create your Page. Be sure to select an appropriate category from the pre-defined list. If you feel a bit restricted here maybe try a Local Business or Place.

3. Brand or Product:

If your products are sold through more than one website or stocked by more than one reseller/retailer (or will be in the future), select the ‘Brand or Product’ page type. This is the right page type for products with brand names and is where the likes of Apple, Coca Cola, Maybelline and Adidas hang out.

4. Artist, Band, or Public Figure:

If you are a person or specific group then this Page type is for you. For example Justin Bieber, Red Hot Chili Peppers and even Malcolm Turnbull. If you’re a writer this is also the Page for you. Different selections in this Page will give you different options, for example, if you choose Band you will be able to set your Genre, Band Members and more.

5. Entertainment:

This is for entertainment and media type pages which include things like Albums, Festivals, Books, Magazines, Movies, Sports Team. Each category has its own set of information you can add to the Page. For example, the book category includes ISBN and Publisher.

6. Cause or Community:

This Page type doesn’t have any sub categories which means it won’t rank well in searches. It’s a good idea to consider creating a group instead of Page here. If you do decide to create a Page you should probably use company, organisation or institution as these have sub categories like cause and Non-Profit. Local business also has education, church, etc.

Once you have chosen your Page type and sub category your Page will now be published, but don’t worry too much it won’t matter until we get some likes and followers. The page will show up in the down arrow in the top right of your personal Facebook account page, the same place you selected the create Page link.

The next step is to start customising your Page.

Start by adding information so users can find your business and then give it a professional look with photos and logos.

 

Profile picture and cover photos are the two images you’ll want to get ready first before launching your site.

You want to make sure your profile picture a square image and it is recommended to be 170×170 pixels. Your cover photo, on the other hand, needs to be a wide screen type photo and it is recommended to be 851×315 pixels. To change these, just click on the camera icon in the image on the page.

The final step is to invite your friends to like your Page.

This is easy and can be done on the first screen of your page by clicking Invite next to the list of names under the heading “Know friends who might like your Page?”. This will invite them to like your Page and will start the process of growing your Page reach.

 

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