In How-To, Marketing, Social Media

Instagram is a social network that hit 100 million monthly active users in 2013. Since then Instagram has grown to 700 million monthly active users and is growing rapidly every day according to statista.com. Instagram was bought by Facebook for $1 billion so this social platform is something to be taken seriously, at least Facebook thinks so.

Instagram is a photo and video social network where users are presented with a gallery of images and videos that they can comment on and love via the love heart. Instagram can only post from a smartphone currently and when you post it display this post in your profile. Users can follow your profile and this is how they can see your updates in their feed.

Instagram profile

Your Instagram profile can be edited both on the mobile platform or the web version, unlike posting which can only be done on mobile. To edit your profile on mobile click your profile image in the bottom right of the screen on the bottom menu. Then click Edit Profile. Here you can add a link, add a description and contact details about yourself or business.

A great resource here is Linktree https://linktr.ee/. With Linktree you can add more than one link to Instagram. Take a look today.

Instagram ads

Creating Instagram Ads is done via the Facebook Ad Manager. First, go to the Ad Manager like you would when creating a normal Facebook Ad, then create a campaign. Select your objective, if you not sure select Brand Awareness. Then Click next. The next page Select your audience and then under placement, click Edit Placement, It’s here that you can select Instagram. Please note that you must have your Facebook Page linked to an Instagram account for this to work. Now you just follow along as you would any other Facebook Ad. This will display your ad on Instagram.

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