Content That Is Designed To Captivate & Convert

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content for online purposes (such as the creation of: videos, blogs, and social media posts) to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The biggest difference between content marketing & general advertising is the value in the content that is being produced. It is created with your ideal audience in mind. It is designed to interest & attract your audience, based on what their interests & needs are. Your audience want to consume this type of marketing, rather then avoid it. Doing so will gain the trust of your audience, & will position you as the industry expert.

Our Approach Considers The Following THREE Key Areas:

1. Develop Ideas

We will turn your strategic goals into beautiful and impactful content that speak to your target audience, generate interest & provide free value.

  • Analysing You Ideal Audience – Interests & Needs
  • Analysing Current Marketing Trends
  • Create A Strategic Content Marketing Plan Per Platform
2. Scale Production

Match our content strategy with expert digital marketing account managers, photographers & copyrighters & start producing an ample amount of content for your business. Then start populating content to various digital platforms.

  • Discuss Strategy With Account Managers For Execution
  • Discuss Strategy With Photographers/Videographers For Execution
  • Mass Produce High Quality Authentic & Resourceful Content
  • Schedule & Publish Content Across Selected Digital Platforms
3. Analyse & Audit

We will monitor and analyse your content marketing performance on web and social channels for reporting data and keep an eye on new & upcoming marketing trends to shape future content & keep ahead of your competition.

  • Review Existing Content
  • Assess Content Performance
  •  A/B Testing
  • Create Continually New Content Ideas
  •  Manage Schedules To Deliver Content
  • Meet Marketing Campaign Deadlines