Seducing Your Audience With Tantalising Funnel Offers That Convert

You undoubtedly want your audience to take certain actions. Maybe you want them to make a purchase, get a quote, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. A funnel is the set of steps a visitor needs to go through before they can reach the conversion. To get a clear understanding of how funnels work, the table below compares the process with an In-Store funnel & an Online Marketing Funnel. There are a few steps your audience has to go through before they take action.

In-Store Funnel Online Marketing Funnel
Customer walks into the store Customer visits the Landing page/Funnel
Customer looks at products Customer views a product/service
Customer grabs the item and puts in it in their cart Customer adds the item to their cart or asks for a quote
Customer walks to checkout Customer enters checkout or quote process
Customer completes purchase with store clerk Customer clicks submit to the checkout or quote process, signs up or fills out a form

Our Approach Considers The Following THREE Key Areas:

1. Define, Design, & Develop

We will discuss with you about what your goals are for a specific funnel objective. The options for a conversion are endless & can be personalised to your business products/services & brand voice. We will then initiate the development of your unique marketing funnel with an attention grabbing design, ready to publish & bring in leads.

  • Discuss Unique Funnel Objective
  • Develop Funnel According To Objective
  • Design Funnel According To Brand Voice
  • Publish Funnel Ready For Use
2. Execute & Promote

Once the funnel is ready to execute, we will publish it on your desired digital platforms (website, social media, emails) & promote it via paid advertising (Google, Facebook/Instagram/LinkedIn Advertising) to reach maximum exposure.

  • Publish Your Funnel On Selected Digital Platforms
  • Promote Your Funnel Via Paid Advertising
3. Optimise & Measure

By this stage, your funnel will have reached an ample amount of your ideal audience & will have captured contactable leads that you can further market to via email newsletters &/or they will have completed another objective such as make a purchase, get a quote or fill out a form. We will evaluate your results, make any further requested improvements & continue to promote your funnel, so it continues to bring in customer conversions.

  • Review Existing Content
  • Assess Content Performance
  •  A/B Testing
  • Create Continually New Content Ideas
  • Manage Schedules To Deliver Content
  • Meet Marketing Campaign Deadlines