You undoubtedly want your audience to take certain actions. Maybe you want them to make a purchase, get a quote, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. A funnel is the set of steps a visitor needs to go through before they can reach the conversion. To get a clear understanding of how funnels work, the table below compares the process with an In-Store funnel & an Online Marketing Funnel. There are a few steps your audience has to go through before they take action.
|In-Store Funnel||Online Marketing Funnel|
|Customer walks into the store||Customer visits the Landing page/Funnel|
|Customer looks at products||Customer views a product/service|
|Customer grabs the item and puts in it in their cart||Customer adds the item to their cart or asks for a quote|
|Customer walks to checkout||Customer enters checkout or quote process|
|Customer completes purchase with store clerk||Customer clicks submit to the checkout or quote process, signs up or fills out a form|
We will discuss with you about what your goals are for a specific funnel objective. The options for a conversion are endless & can be personalised to your business products/services & brand voice. We will then initiate the development of your unique marketing funnel with an attention grabbing design, ready to publish & bring in leads.
Once the funnel is ready to execute, we will publish it on your desired digital platforms (website, social media, emails) & promote it via paid advertising (Google, Facebook/Instagram/LinkedIn Advertising) to reach maximum exposure.
By this stage, your funnel will have reached an ample amount of your ideal audience & will have captured contactable leads that you can further market to via email newsletters &/or they will have completed another objective such as make a purchase, get a quote or fill out a form. We will evaluate your results, make any further requested improvements & continue to promote your funnel, so it continues to bring in customer conversions.