Tags: Brand Innovation/eCommerce/Website Design & Development
NWVMCC boasts a State and National-standard dirt track, motocross track and enduro loop on the single complex, making them one of the only clubs in Victoria fortunate enough to host multiple practice events and races throughout the year.
Working closely with NWVMCC we’ve introduced a modern website that targets a wide range of petrol heads of all ages.
Staying true to the branding and idea of dirt biking as a dirty and fast paced sport we came up with a design that was not only giving that grunge/exhilarating feel.
Creating the wireframes we wanted a big and bold website with a simple user flow. To do this we heavily featured the racing disciplines we expected the bulk of our audience to visit. Doing so allows the users to easily find events, news or just more information.
Wireframes ranged from homepage through to entries, news & events, racing disciplines and the main event Hattah Desert Race.
With so many great resources to draw upon we were able to create a truly fun experience for the user.
The new website performance has been impressive from the moment the new website was launched.
Visits since launch in April
Of users visiting with mobile device